In the technology world, they say a company has made it when its name becomes a verb — think Google, Facebook or Skype. In 2011 “social fitness” web application Strava joined that elite group.
At the outset of the year, most folks weren’t familiar with Strava, which allows users to compare GPS ride data with previous rides, and other riders. When Kenda- Geargrinder offered Spencer Gaddy a 2011 contract after he won a team-sponsored Strava contest, we were skeptical. By the end of 2011, cyclists around the world were “Strava-ing” rides, oftentimes before they’d taken the time to get out of their chamois. (If a member of the Velo edit staff doesn’t “Strava” their lunch ride, we joke that the training didn’t count.)
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